Consumer activism in India is the story of how ordinary people have learned to use their collective voicetodemandfairness from the marketplace. This journey has not happened in a vacuum. It has been deeply shaped by the country'smajorsocial movements, political changes, and economic shifts—from a protected economy to a globalized one. This paper exploresthisevolution by tracing its path from the freedom struggle to the digital age. We begin by looking at the early roots, where the idea of ethical consumption was promoted by leaders like MahatmaGandhi. Theperiod after independence saw slow progress, but the situation changed dramatically in the 1980s, a decade marked byapowerfulconsumer movement and the introduction of the landmark Consumer Protection Act of 1986. This law was a turningpoint, givingconsumers a formal system for justice. In the 1990s, when India opened its economy to the world, consumers gained more choices but also faced new, morecomplexchallenges. This paper then examines the modern era, where activism has moved online. Social media campaigns anddigitalplatforms have given consumers a powerful new megaphone. However, this new power comes with its own set of problems,including digital fraud, data privacy concerns, and the spread of misinformation. Finally, the paper discusses the main hurdles consumer activism faces today, such as low awareness in rural areas, slowlegalprocesses, and the overwhelming power of large corporations. Despite these challenges, the future looks promising. Withnew,stronger laws like the Consumer Protection Act of 2019, the rise of conscious consumerism, and the power of technology, theIndian consumer is better equipped than ever to fight for their rights. This paper concludes that consumer activisminIndiaisavibrant and essential force for ensuring a fair and just society. Keywords: Consumer Activism, Consumer Protection Act, Socio-Political Dynamics, Consumer Rights, India, Digital Advocacy,Ethical Consumption.