In today’s digital-first world, the way brands connect with consumers has significantly shifted from traditional advertisingmethods to more personalized, digital-centric approaches. One such approach, influencer marketing, has gained traction byleveraging the trust and engagement influencers have with their followers on platforms like Instagram, YouTube, and TikTok.Unlike traditional advertising, which often relies on polished, scripted content from celebrities, influencer marketing thrives onauthenticity, reliability, and real-time engagement. This study aims to compare the effectiveness of influencer marketing andtraditional advertising, focusing on their impact on consumer trust and brand loyalty. It explores how each approach influencesconsumer perceptions, engagement patterns, and long-term brand relationships. The findings will offer valuable insights tomarketers and brand strategists, helping them make informed decisions about where to allocate marketing resources in anincreasingly fragmented digital landscape. Ultimately, this research highlights the strengths and limitations of both methods andcontributes to the broader understanding of how brands can build lasting connections with modern consumers.Keywords: Influencer Marketing, Traditional Advertising, Consumer Trust, Brand Loyalty