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 Special Issue on The Sustainable Development Goals

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Volume 8 , June,

Issue 6

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31 June 2025

Vol. 9,  Special Issue (Bi-yearly)



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Role of Mascots as Branding Element

Abstract

Mascots are frequently used for public relations and corporate identity. Local and global businesses use mascots forproducts and services. Due to the increasing use of mascots, the appearance of a mascot also holds an important element for brandingpurposes. The use of mascots has been widely used as a symbol for visual identity all over the world.We are definitely not new to seeing Mascots in recent times. Mascots have been used in advertising since the beginning. It is becomingmore and more popular these days. Characters have been employed by some of the oldest brands, such as Kellogg, to help spreadawareness of their message and increase brand recognition in daily life. Your brand will stand out from the crowd with a welldesigned mascot. Being visually oriented, humans are more likely to recall a logo's appearance than its name.If a product becomes easy to recognize, it will be also easier to remember. When you decide to make a significant change to yourproduct, like changing the packaging or colors, this will work to the brand's advantage. Customers will still associate the characterwith the previous iteration of the product that they are accustomed to.Keywords: Branding, Characters, Identity, Mascots, Recognition

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Computer Science ,Electronics, Electrical  Engineering Information Technology, Civil, Computer Science and Engineering , Mechanical, Mechanical-Sandwich Petroleum, Production Instrumentation & Control, Automobile ,Chemical, Electronics Instrumentation& Control, Electronics & Telecommunication  Submit paper at oaijse@gmail.com



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