Abstract

Abstract: Advertisement is a costly affair, but very rare serious attempts were there to judge how far it is effective. Measurement is the key to optimizing any process, and marketing campaigns are no exception. When you establish and measure key performance indicators (KPIs) for your marketing campaigns, you can clearly see what works and what does not. You can then direct your marketing resources toward the most effective campaigns to achieve marketing success. Till recently, the effectiveness of advertisement has been measured in relation to sales. Thus now design and develop a system that helps to measure the effectiveness of the marketing activities. To do that use techniques and algorithms like PCA (Principle component Analysis), DA (Dominant Analysis) and machine learning Algorithms like RF(Random Forest Regression), to analyse the data related to marketing activities and build a prediction model that will predict the effectiveness of the activity.Keywords-Marketing Activity, web application, Machine learning.